DESIGN PROJECT HIGHLIGHT: The “West Academics” Deck.
Instead of printing just another booklet or brochure, West Academic Publishing wanted a fun, alternative way to present staff contact information to authors during their annual conference.  ‘Baseball’ was theme of this particular year, so I was directed to publish deck of “baseball cards,” featuring the entire staff’s photos, contact information, and ‘stats.’  No other, specific direction was given. I developed the nomenclature and card design, scheduled photo days, organized collecting all the correct information via several online tools, and coordinated production with the print shop. As a bonus, I created several specialty decks for VIPs, which were packaged in a branded wrapper and included chewing gum.


Logo / Branding


Brave New Workshop