Let’s Buy an Email List!

Or don’t. Probably don’t. Purchasing mailing lists has a long tradition in marketing. If you’re just starting up your email marketing program or are expanding into a new market, then perhaps you’re considering purchasing an email list.

Whiskey. Tango. Foxtrot.

Timing matters. More specifically, timing and relevance. Authenticity matters. Being witty matters. (or at least being witty enough). Hashtags matter.