DESIGN PROJECT FEATURE:
The “West Academics” Deck.
Instead of handing out yet another booklet or brochure, West Academic Publishing wanted a fun, alternative way to present staff contact information to authors during their annual conference. ‘Baseball’ was the theme of this year’s event, and the request was to design and produce a deck of “baseball cards,” with individual cards for everyone on staff. The cards were to include photos, contact information, and ‘stats,’ but no other, specific direction was given.
I developed the nomenclature and card design, then scheduled photo days, and organized the collection of the details to include on each card. Part of the scoping process involved closely coordinating with the in-house print shop to ensure design specs matched their capabilities. Working beyond stated requirements, I wanted to created an unexpected moment of delight for select VIPs, and created specialty decks for them, packaged in a branded wrapper, including a stick of chewing gum!
Logo / Branding
Brave New Workshop
