Formed by the merger of ACProducts and Masco Cabinetry in February 2020, Cabinetworks Group was a new name in the marketplace, and needed to connect with its B2B customers.  The CEO announced travel plans to visit all 20 combined company plants and offices.  I pitched a concept of “following along” as the leadership team meets staff from across the country.  I partnered with his team to capture content from site visits, and used it to populate the new company Linkedin page.  This series of posts proved to be very popular, growing the page from zero follows to over 1000 in less than one month.

Sadly, these travels were cut short due to the pandemic after only a handful of site visits.