EMAIL PROJECT FEATURE:
MedallionCabinetry.blog
Medallion Cabinetry is seen as a leader in trend-forward kitchen and bath cabinet design. “Sips & Tips” was created to be a go-to resource for Certified Kitchen & Bath Designers whose showrooms carried the Medallion brand, and as a promotional item used by Sales when introducing the product line. In addition to in-depth discussions of every new product release, the blog published valuable tips and tricks weekly about Medallion, and about kitchen and bath design in general.
The main traffic driver were email notifications automatically sent when a new article was published each week. Although thousands of Designers subscribed, click-through rates had declined over the past year. The standard product from WordPress lacked a certain visual appeal, and only contained a headline and simple text call-to-action. I quickly identified the opportunity for improvement, redesigning these messages from scratch. The upgraded version used the Medallion brand color palette, included the immediately recognizable blog logo, and had an image and short excerpt pulled from each new article. This redesign drove a 20% increase in regular blog readership.
Additional email work samples coming soon…