Digital Content Manager
Cabinetworks Group, (2018 – Present)

• Lead content marketing and social media strategy for portfolio of eight cabinetry brands spanning both B2B and B2C channels.
• Managed and executed all updates and enhancements for eleven total WordPress and Wix websites.
• Planed, coordinated, and executed digital assets for all brands across all digital communication channels for new product launches.
• Drove incremental sales growth through innovative marketing tactics such as content marketing, email campaigns, and paid online digital advertising.
• Developed an interactive “selfie station” at the 2019 Kitchen & Bath Industry Show (KBIS) to encourage creation of user generated content by expo attendees when sharing photos of themselves physically engaging with new products launched at the show.
• Partnered with an outside agency to manage a website platform shift with significant content migration for seven cabinetry brands.
• Supported brands include: Medallion Cabinetry, Yorktowne Cabinetry, Design-Craft Cabinets, Schuler Cabinetry, Medallion at Menards, American Cabinetry Collection, MasterCraft Cabinets, Serenade Cabinetry, and Cabinetworks Group corporate.

Social Media Manager and Senior Copywriter, CliqStudios (2016 – 2018)
(direct-to-consumer cabinetry manufacture and kitchen design)

• Wrote advertising and collateral copy, updated product descriptions and website verbiage.
• Developed content strategy and social publishing calendar.
• Authored original blog content, and associated content for a wide social media footprint including Facebook, Instagram, YouTube, Twitter, Pinterest, and Houzz.
• Performed daily community management, answering general home improvement questions, responding to specific product inquiries, and resolving customer service issues and complaints.
• Tracked and reported organic performance using native platform insights, third-party social media management tools, and Google Analytics. Identified key traits of high engagement posts to produce similar-style content; converted best performing organic posts to paid advertising campaigns.
• Established social listening programs to find and leverage user generated content.
• Nurtured, developed, and deployed influencer marketing campaigns.
• Managed reviews and reputation across multiple consumer reporting websites, responding to positive and negative customer ratings; successfully removed Yelp listings.
• Collaborated across the organization with several cross-functional teams providing copywriting, graphic design, digital marketing, and PPC advertising support for human resources, financing, and dealer channel.