Resume

Majewski Resume thumbnail

Work Experience Highlights

Please visit Tom on Linkedin to see his full background,
or download a PDF resume here.

Digital Content Manager
acpi, (2018 – Present)

  • Lead content marketing and social media strategy for portfolio of eight cabinetry brands spanning both B2B and B2C channels.
  • Managed and executed all updates and enhancements for nine total WordPress and Wix websites.
  • Planed, coordinated, and executed digital assets for all brands across all digital communication channels for new product launches.
  • Drove incremental sales growth through innovative marketing tactics such as content marketing, email campaigns, and paid online digital advertising.
  • Developed an interactive “selfie station” at the 2019 Kitchen & Bath Industry Show (KBIS) to encourage creation of user generated content by expo attendees when sharing photos of themselves physically engaging with new products launched at the show.
  • Partnered with an outside agency to manage a website platform shift with significant content migration for seven cabinetry brands.
  • Supported brands include: Medallion Cabinetry, Yorktowne Cabinetry, Design-Craft Cabinets, Schuler Cabinetry, Medallion at Menards, American Cabinetry Collection, MasterCraft Cabinets, Serenade Cabinetry, and acpi corporate.

Social Media Manager and Senior Copywriter, CliqStudios (2016 – 2018)

  • Wrote advertising and collateral copy, updated product descriptions and website verbiage.
  • Developed content strategy and social publishing calendar.
  • Authored original blog content, and associated content for a wide social media footprint including Facebook, Instagram, YouTube, Twitter, Pinterest, and Houzz.
  • Performed daily community management, answering general home improvement questions, responding to specific product inquiries, and resolving customer service issues and complaints.
  • Tracked and reported organic performance using native platform insights, third-party social media management tools, and Google Analytics. Identified key traits of high engagement posts to produce similar-style content; converted best performing organic posts to paid advertising campaigns.
  • Established social listening programs to find and leverage user generated content.
  • Nurtured, developed, and deployed influencer marketing campaigns.
  • Managed reviews and reputation across multiple consumer reporting websites, responding to positive and negative customer ratings; successfully removed Yelp listings.
  • Collaborated across the organization with several cross-functional teams providing copywriting, graphic design, digital marketing, and PPC advertising support for human resources, financing, and dealer channel.

Principal, Majewski Marketing & Media LLC (2011 – present*)

  • Consulted on, launched, and managed content strategy, social media, and paid digital advertising campaigns on Google Adwords, Facebook, Twitter, Linkedin, and Meetup.
  • Organized networking and education events on behalf of clients, driving foot traffic to their locations, and building brand awareness by positioning clients as main event sponsors.
  • Wrote, directed, filmed, and edited short form video content.
  • Agency clients include Brave New Workshop, Schuler Shoes, Executive Suites of Minnesota, Lake Superior Brewing, Oceana Resorts, The College of St. Scholastica, AFINIA 3D Printing, Ripley’s Believe-It-Or-Not, Gatlinburg CVB

*Consulting part-time with select clients since 2016.

Marketer / Designer, Thomson Reuters – West Academic Publishing (2009 – 2011)

  • Designed collateral, digital visuals and mobile application user experience graphics while adhering to strict Thomson Reuters branding guidelines.
  • Designed, coded, and distributed email campaigns, updated micro-site HTML code, developed social media and pay-per-click advertising strategies.
  • Developed corporate-wide standards for use of social media, published employee manual, and presented short seminars on proper use of the medium.
  • Executed all marketing projects for AttorneyJobs.com (independent entity within TR), writing and designing all communications for social media, print ads, collateral, online & print.

Director of Marketing, Great Lakes Aquarium (2005 – 2008)

  • Maximized exposure within a tight budget when planning all media, including sourcing, purchasing and placing all print, broadcast and out-of-home advertising and collateral materials.
  • Reduced marketing costs through elimination of under-performing vehicles, maximizing use of in-kind media and developing all creative in-house.
  • Facilitated all communication with media by writing and distributing news releases, giving interviews, conducting VIP tours and planning receptions/special events.
  • Fostered strategic relationships with key community organizations and formed partnerships with other nonprofit entities to advance the GLA’s educational mission.